Monday 18 May 2015
You see them on every TV station, the logo in the corner reminding viewers what program they are watching. You also get them in-between programming intervals. Logo overlays or intros were made prominent by broadcast TV, yet can help strengthen your image online and drive activity back to your site. These logos are to acquire and can be tied down to any side of your feature. Every logo can have a specific function or connection with it, awesome for driving movement to your site or advancing brand awareness.
Your logo can be used as a prevention tool against plagiarism, too. Loyal members to your brand who spot a video appearing on another site or on YouTube, can allow you to quickly stamp out any copycats. A great video logo or intro can form the strong relationship that you need to set your brand apart from the high-quantity competition who simply flood the markets with their stuff. Your videos will become synonymous with quality and therefore be sought after, not just recognized.
Invigorate your image by including a logo intro
Like the logo overlay, these are utilized every now and again as a part of video blogs and marketing. These intros play before a featured content begins. Consider it like a show's opening credits. Logo intros are an incredible approach to brand a progression of substance by including a reliable bond that gets to be synonymous with the show. Another choice is to include a speedy logo activity that plays before your features to help strengthen your image. You can add logo intros to every feature exclusively or to your own video player so that all features have the same intro cut. Logos can be utilized with any kind of medium, however be mindful so as not to try to do too much with long introductions, which may keep viewers from watching more of your videos.
Making a professional impression
Sure, you could do the quick and dirty method of overlaying a logo using YouTube's annotations feature, but those are often turned off by viewers or just don't do your video logo justice, as they are much less-detailed than most would prefer. These little attentions to detail matter when you're trying to get a leg-up on your competition. Often times, big companies don't even put this much thought into their online video logos, even though they have the marketing budgets to get it done. So, take this opportunity to hire a video logo company to handle your online branding and start impressing your viewers with the complete, professional image that your company represents.